After decades as a beauty inspiration for women all over the world, Jennifer Lopez has become making her famous 'glow' attainable to just about everyone using the launch of her first makeup collection.
Created in partnership with Inglot Cosmetics, the 70-piece limited edition collection brings Jennifer and Inglot’s “shared vision of strong femininity to life” and offer women “diverse methods to go to town through beauty”.
Announcing the upcoming launch, Inglot's v . p . of US Operations, Grzegorz Inglot, said Jennifer worked closely with the brand on every aspect of the gathering including the colour selection, advertising campaign, packaging as well as the product names from the hero skus, that are inspired by her career with names like 'Boogie Down Bronze' and 'Livin’ The Highlight'.
Jennifer, a worldwide star renowned for juggling multiple jobs on top of motherhood, says she built the line for ladies like her who're always on the go.
“The capsule collection is filled with all my go-to products in my favourite colours,” she said.
“We have everything from mascara, lipsticks, eyelashes, blush, eyeshadow as well as course-bronzers.”
She said the line's Freedom System Palette, which allows consumers to create unique palettes with more than 300,000 combination possibilities, is particularly exciting as “you no longer have to buy that five-piece eyeshadow kit to obtain the one colour you really want”.
Grzegorz said Inglot, which is among the world’s leading manufacturers and retailers of colour cosmetics, could “not have requested a better partner than Jennifer”.
“She is a true beauty visionary,” he explained.
“In addition to having great style, Jennifer is also quite a beauty expert herself.
“After years of working with the best in the business, she's unique insight into what women want in addition to which products are necessary to create that beautiful glow that she made famous.”
The Jennifer Lopez Inglot collection will launch globally on April 26 on jenniferlopezinglot.com, inglotusa.com, in Inglot stores as well as in selected Macy’s locations.
A palette, inspired by Jennifer’s look in the new brand's marketing campaign, will be readily available for pre-sale from April 17 on jenniferlopezinglot.com.
