International fashion icon Karl Lagerfield has teamed up with Australia's ModelCo Cosmetics to create a collection of a lot more than 50 'Illuminated Beauty' products for face, eyes and lips in addition to accessories.
The products within the range, which is due to launch on May 14, combine “ModelCo's high-quality formulas and innovative, technical packaging with Karl Lagerfield's sophisticated, modern and cool artistic aesthetic”.
Channelling the 'Illuminated Beauty' theme, best of luck within the range is illuminated through packaging or “an innovative formula”.
Karl Lagerfield CEO Pier Paolo Righi says the company is excited to inspire its customers with the innovative collection.
“It translates Karl's vision and brand spirit into iconic cosmetics.”
Shelley Sullivan, founder and CEO of ModelCo, says she is honoured to fuse ModelCo's beauty knowledge with Karl to create the makeup collection.
“Each product carries ModelCo's signature innovative design.
“The limited edition collection is really a tightly edited, highly polished selection of beauty products which are ideal for all skin tones.”
The collection will be promoted with a 'Kiss Me Karl' campaign featuring British model Stella Maxwell alongside an animated 3D character of Karl Lagerfeld.
It is going to be bought from Karl Lagerfield stores around the world as well as Nordstrom in the US; at Douglas, Cult Beauty, Nocibe and Galeries Lafayette in Europe; and at selected retailers throughout the Middle East.
It may also be available on the web at karl.com and modelco.com
