All-natural frozen treats parlour organises an online go to help raise funds for those affected by COVID-19

Kind Kones, an all-natural plant-based dessert brand is going to be organising its very first maiden “virtual” run, The Kind Run, from 15 – 30 September 2022 to encourage fitness by adding fun and fitness to as numerous homes as you possibly can over these unprecedented times while also giving to those affected by COVID-19.

Kind Kones co-founder, Ishpal Bajaj said The Kind Run was supposed to be an actual event held last year but due to the pandemic, they had to postpone the go to in the future.

“We considered our options of postponing the run again but the current situation motivated us to organise The type Run this year “virtually” therefore we can do our part and help raise funds for those affected by the pandemic. We advocate for small steps towards creating awareness and kindness for any bigger cause through The Kind Run,” Ishpal said.

Kind Kones will be donating part of the sales towards the Hope Branch, an initiative to effectively raise funds for all those affected by Covid-19 Pandemic and Colour Away Covid, a student-led organisation with a passion for everyone those impacted by Covid-19. Kind Kones also garnered support from like-minded businesses to sponsor products and vouchers to complete The Kind Run Kit.

In six short weeks, Kind Kones could place a virtual run together and also the Kind Run Kit is priced at RM125 (general pricing – 8 September onwards) and RM110 (early bird – 4 to 7 September). The kit features a dry-fit shirt, nose and mouth mask, insulated bottle, bag as well as an ice cream pint of choice along with products and vouchers from sponsors. The kits can be purchased in-store or online from 4th September onwards.

“The objective from the Kind Run isn't just to help raise funds for The Hope Branch but additionally to assist raise spirits throughout the pandemic in a safe and fun manner. We were amazed through the support we caused by our sponsors who have been dedicated to supporting us in completing the Run Kit! We're really looking forward to everyone joining us for the initial,” said Serina Bajaj, co-founder of Kind Kones.

With every acquisition of The Kind Run Kit, one Mangrove tree will be planted in Indonesia. Participants are encouraged to complete the 5KM and share their runs via social media using the hashtag #TheKindRun and tagging @kindkones. Stay tuned to their social networking pages for exciting giveaways and updates.

The runner kit is valued at RM200 and includes:

From Kind Kones: