8 from 10 parents encouraged their kids to choose their own outfits as a means of developing their creativity, revealed an Oxwhite study.
Based on a survey conducted recently on social media with over 600 mums and dads as respondents, more than 44% of parents encouraged their kids to choose their own outfits at ages 4-6 years old. This was accompanied by 1-3 years old (23%), 7-9 years of age (20%), 10-12 years of age (10%), and 13 years of age and above (3%).
The findings demonstrated that with regards to creativity, Malaysian parents hope their children will begin to develop creativity and curiosity at an early age. Hence, the brand launched the #Ox-traordinary kids campaign, aimed at highlighting the importance of kids' creative development and providing ideas to cultivate creativity among kids.
The study also found that 40% of youngsters usually spent 1-3 hours online per day in line with the observation of their parents. It had been also revealed that 23% of kids observed 4-5 hours of screen time, 20% were under 1 hour, and 17% were Six hours and above.
Given the present pandemic, the lifestyle e-commerce brand believes parents will continue to experience an important role as kids are spending additional time in your own home, going online for learning, playing and growing.
As due to the pandemic, kids are adapting to the new normal and becoming more technologically savvy. 1 / 2 of the respondents agreed on the significance of their children using a nutritious balance of offline and online activities.
As area of the campaign, “We will even introduce Letting Kids be Kids, a parenting e-book for both parents and kids, including interactive activities for example Find the Right One, Connect The shades, and just how Many Can You Count? We feel through this engagement, it'll further strengthen the bond between adults and children, while helping kids develop creativity and curiosity,” said CK Changr. The e-book is available on Oxwhite website and parents can can get on free of charge by installing.
In addition to the campaign, Oxwhite is going to be partnering with The Mind Faculty, to host an Instagram Live session on Oxwhite's official Instagram account, 7th August 2022 at 1pm. The session to be presided by Rachel Tan, Head of Business, Oxwhite and Reena Claire, Children Psychotherapist, The Mind Faculty, will feature thoughts about the topic of “Would you enable your kids be kids?”. The interactive session targets highlighting the necessity to develop kids' creativity. Parents are invited to join and share their parenting challenges.
As area of the campaign, Oxwhite also introduced a brand new kids collection, themed “100% Kids Basic” with maximum comfort with no labels. This range is going to be on its official website and marketplace stores on both Shopee and Lazada.
From now until 8th August, Oxwhite customers can look toward receiving surprises in the form of vouchers from BookXcess worth as many as RM5,000 and mattresses and foam pillows from Emma Mattress valued at a total of RM 5,378.
