Starting today, Snapchatters and Bitmoji users in Malaysia can dress their personal avatars in classic looks from renowned jeanswear brand, Levi's(R) – just in time for the holiday season.
With the launch of the Levi's(R) x Bitmoji collection, this partnership includes the earth's most beloved avatar — and among the earth's most iconic clothing labels, to power authentic self-expression in the digital world.
The Levi's(R) x Bitmoji collection features timeless Levi's(R) pieces including the 501(R) Original Fit Jeans, Trucker Jackets, and Western Shirts, all obtainable in multiple washes. Snapchatters and Bitmoji users can choose between 12 curated Levi's outfits, or they are able to customize their look further with vast amounts of unique ways to style the classic pieces.
The digital collection enables individuals to twin using their Bitmoji avatars IRL, a popular internet trend, as all the styles in the collection are currently shoppable on Levi.com.
Industry-leading brands like Levi's(R) have been tapping into Bitmoji's unparalleled Gen Z reach to connect with a brand new generation of shoppers with the screen inside a personalized and authentic way. This collaboration develops Bitmoji's strong momentum within the fashion space, with its recent partnerships including the Jordan Brand and Ralph Lauren.
As Bitmoji continues to evolve beyond a communication tool and into a broad range of digital experiences, people are engaging using their Bitmoji in more ways than in the past – both on and off Snapchat and across 2D and 3D mediums.
Users will see the Levi's(R) designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, around the Snap Map, in Lenses, and in personalized content like Bitmoji Stories.
How to access the Levi's Styles in Snap & Bitmoji:
From Snapchat: Tap on your profile in the top-left corner. Under 'Bitmoji,' tap 'Change Outfit,' that will open the Avatar Designer. You'll be taken directly to the Bitmoji Fashion wardrobe, where one can connect to the branded Levi's styles. In the bottom navigation bar, you will also see icons for additional pieces that you can separately select and customize the branded looks with, like tops, bottoms, outerwear and footwear.
From the Bitmoji app: Tap around the fashion icon to open the Avatar Designer. You will be taken directly to the Bitmoji Fashion wardrobe, where you can connect to the branded Levi's styles. Towards the bottom navigation bar, you will also see icons for additional pieces that you could separately select and change the branded looks with, like tops, bottoms, outerwear and footwear.
Shoppable Styles: Original Sherpa Trucker Jacket, Levi's T-Shirt & 501(R) Original Fit Jeans, Original Trucker Jacket, Trucker Jacket, Trucker Jacket and Barstow Western Shirt.
