British makeup brand, W7 Cosmetics, has just launched a cutting edge makeup campaign featuring eight men – and 2 boys – wearing makeup.
Launched inside a bid to celebrate diversity and inclusiveness, the campaign stars Salih’s World, Toby Salvietto, Danny de Freitas, Way of Yaw, Whatstheteakeekee, Marc Zapanta, Don’t wreck havoc on Denise and Harley Jeal in addition to 14-year-old Reuben de Maid and 16-year-old Jamie Kyle.
In total, the influencers have more than 1.5 million followers on social networking.
Owned by Warpaint London, W7 is “an extremely creative, design-focused” cosmetic brand primarily targeted at 16-30 year-olds.
Launched in 2002, the brand now contains over 500 items (including foundations, lipsticks, eyeshadows and nail polish) that are bought from independent retail outlets across the UK, Europe, the united states and Australia.
According to W7 owner Sam Bazani, the company has “always been an advocate for setting trends and providing quality cosmetics for anybody to convey themselves creatively”.
“-We are incredibly excited to be dealing with these inspiring young men who are breaking boundaries in the beauty industry,” he said.
“The 'Here Come the Boys' campaign is about so much more than just makeup, it fully represents our brand ethos of self-expression, with affordable products for men and women,” he said.
