Runway Room, who owns four hair, makeup and beauty salons in Melbourne, launched its new makeup collection in Sydney last week with ambassador Jodi Anasta.
Created by company founder Alex Fevola, “the salon heritage brand aims to supply professional standard makeup towards the everyday beauty lover”.
“From teens getting ready for their first school formal, to brides on their own special day, Runway Room is made to look flawless on all skin tones,” says Fevola.
“I set out wanting to develop a range of premium, professional cosmetics with no high-end cost.
“I'm so proud to possess made a product range that are ageless and suit both my skin, and my daughter's, [Mia Fevola], whilst also being used by professional makeup artists across the country.”
Made in Australia, the new range of 120 products includes foundations, lip products, mineral powders along with a three-in-one Glow Palette.
Fevola says the organization appointed Anasta as the ambassador of their makeup range as “she embodies the Runway Room woman”.
“She's a natural beauty and exerts confidence – whether she's wearing a full glam look, or her everyday minimal makeup.”
Anasta said she was very excited to leap in the opportunity to work with Runway Room.
“I've been obsessed with beauty since I remember,” she says.
“Given we are all so time poor these days a fast and straightforward makeup routine is key.
“I love the Runway Room range as it's uncomplicated and effortless to use.”
Fevola says the cosmetics is going to be sold online at runwayroom.com as well as in salons.
