MAC lovers rejoice – MAC Cosmetics is going to be exhibiting at Beauty Expo Melbourne the very first time this month.
The cosmetic powerhouse will be showcasing its latest products in addition to a number of its “beloved and iconic products” throughout the two-day event at the Melbourne Convention & Exhibition Centre.
According to Expo organisers, “a growing beauty market in Melbourne and industry interest in reputable brands” were key incentives for MAC to become listed on the expo.
Apart from exhibiting at the event, the cosmetics giant will even sharing its makeup artistry expertise in education sessions by two of its Global PRO artists – Nicole 'Pinky' Thompson and Carol Mackie.
Pinky, who has forged a successful international career as a makeup artist in the last Fifteen years, will disclose her best tips to “making your mark in the makeup industry” during the
'Inside the Makeup Industry with MAC' session.
Her “honest and in-depth discussion” will cover building and curating a portfolio, working with clients and celebrities, ways to get re-booked, the power of social networking, must-have kit favourites and entering a company.
“I happen to be doing makeup for possibly longer than I must admit and i have many userful stuff here of products on the way,” she says.
“I've also designed a large amount of mistakes and so i wish to reveal to you everything I've learned in my makeup career so far and just how it is going to help yours.”
Carol, that has just finished working “on 24 shows in Paris and Milan”, will share her “makeup hacks and also the latest trends in skin, colour, glitter and also the magic of gloss” during the 'Backstage Beauty Business' session.
With over Two decades of experience in celebrity, editorial, fashion and red carpet makeup, Carol says she'll teach attendees how to take dreamy designer looks “from the luxurious skin of Lanvin towards the colourful wonderland of Westwood” and adapt these to their clients’ needs.
“I want to share all those amazing backstage secrets and give those tricks and tips on how to create amazing skin too,” she says.
Carol and Pinky will also join forces for a four-hour, hands-on workshop titled 'Ultimate Beauty Lab', where they'll use their combined experience to share their tips and tricks in an interactive class for medium to advanced level makeup artists.
According to Carol and Pinky, the workshop will be “the ultimate chance for professional makeup artists to have their brushes dirty, polish up their skills and get inspired to take their career to some totally new level”.
“We want to demonstrate how you can be creative about what's in your kit,” says Pinky.
“There's probably an entire hidden wonderland of merchandise that you simply haven't thought to use before and we really want to demonstrate how to see your makeup kit and colors differently.”
