Mary-Kyri, certainly one of Australia's most well-known shoe designers, is taking her steps in to the beauty market using the launch of Elektra Skin.
Mary-Kyri, whose high-fashion shoes have been worn through the likes of Kylie Minogue, Kim Kardashian, Jennifer Lopez, Nicole kidman, Tina Arena and Kristen Stewart, come up with makeup collection to give users “plastic surgery effects” without the expense or downtime.
“It's been a lifelong dream to be able to make women feel incredibly beautiful without incurring such large expenses,” says Mary-Kyri.
The Elektra Skin collection will launch in April 2022 with its 'hero' product – the $34.99 Plumping Lipsticks.
Available in clear and eight sheer colours, the gloss will offer you lips a plumping effect equivalent as much as 2ml of hyaluronic acid filler and for up to four hours without any pain.
The Elektra Skin collection will expand to full colour lip glosses, lipsticks, lipliners, foundations, concealers, highlighters, eye shadows, eyeliners and primers.
Primarily directed at 25-70 years old women, the number will initially be in love with it’s website elektraskin.com and via its Instagram account as well as “top tier beauty salons”.
Mary-Kyri intends to distribute the company to major global retailers for example Amazon in addition to MECCA and Sephora around australia.
She says the brand new brand is going to be promoted via influencers on Instagram, Facebook and Youtube plus fashion and beauty magazines and websites.
