Fitcover founder Nova Jane turned insecurity at the gym into a cutting-edge cosmetics line

Fitcover founder Nova Jane found cystic acne compromised her confidence in the club. The mixture of sweat and cosmetics further compromised her skin, but going barefaced meant her confidence took a hit. How did she address the problem? By allowing the first fitness makeup line, creating to become worn while exercising. The road has gone global and the South Australian entrepreneur is opening up to B2B partnerships. We spoke to Nova about finding your confidence as well as your calling in the same place.

1. Can you tell us a bit regarding your background and experience prior to launching Fitcover?

Before I created Fitcover, I had been being employed as a full-time dental nurse in Melbourne for about 6 months. I then moved over to New Zealand Queenstown with my then partner where I helped him build their own company – an indoor snowboarding centre. We had to move into a caravan when building this company as we could not find a rental that we could afford at the time. To include another layer, I was also pregnant and daily wanted to be starting my own empire (Fictover).

I have always were built with a passion for sport and fitness my well being, however, I struggled with bad skin and felt self-conscious about training barefaced in the club. I saw a spot within the makeup and fitness marketplace for something that would not aggravate my skin or run whilst training so in 2022, I took the plunge and created Fitcover.

I always felt so self-conscious about my bad acne and knew that if I had been dealing with this, other girls out there were too. I possibly could not find a product specifically for training and sweating that could cover my acne in the gym whilst not clogging up my pores and aggravating my acne even more.

In just over 3 years in the market, Fitcover has achieved remarkable business growth driven by its very niche internet marketing strategy and loyal following among fitness lovers and professionals, not only to Australia, but globally.

2. What inspired you to definitely get involved with beauty? Were you always a beauty lover?

I will always be a beauty lover, searching for the newest cosmetic makeup products and putting these to the exam. Noticing the gap looking for a makeup brand that was made for active people inspired me to take this on myself to attain. I was aware of what products I enjoyed and what my skin loved and needed which sparked the muse for Fitcover products. I don’t think Fitcover would be as successful as we are today basically didn’t have a passion for both beauty and fitness.

3. Australians care more about wellness and health than ever before, how important maybe it was that you should produce a cosmetics brand that caused skin issues like acne and dermatitis, rather than against them?

Ensuring that Fitcover goods are skin-loving, created with the skin's health is one of our top priorities. Operating within the cosmetic industry, we have recognised that some ingredients can be extremely problematic for skin. They ultimately lead to clogged pores and breakouts. With our products, we ensure that every ingredient that is contained in the formula is helpful for that skin. Every product is all-natural, vegan and free of harmful ingredients. They're designed to nourish and heal your skin and permit it to breathe even while sweating. By working closely having a pharmacist, we are able to be sure that the things that are incorporated are only benefiting the skin. Some key beneficial ingredients that our products feature include Zinc Oxide, Vitamin E and Olive Squalene.

From this, we have gained so much feedback from our numerous customers letting us understand how amazing their skin is becoming after using Fitcover products for a while. We're bringing awareness to the importance of what we not just put in the body but additionally on our skin. After all, our skin may be the single largest organ we have!

4. Given Fitcover’s synergy with skin health, do you have plans to partner with salons later on?

At this time around we're opening to B2B partnerships and are very excited to see the brand expand in lots of ways. However, in saying this, we're cautious to be really selective with who we choose to utilize as we don’t want to steer away from as being a fitness, makeup brand.

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