7 Black-Owned Beauty Brands You need to Support

In support of the Black Lives Matter movement, I've compiled a list of black-owned cosmetics brands founded by women of African descent; who show their heritage pride by designing colorful makeup. On this list, you'll also find drugstore makeup brands for ladies of color.

Juvia's Place

Chichi Eburu founded this brand in 2022. Juvia's Place is a inspired by African queens. Moreover, Juvia's Place eyeshadow palettes are highly pigmented having a very soft formula, and it’s certainly one of my go-to eyeshadow brands. I have tried her blushes which blend well on my skin tone. Overall, my favorite products out of this company are the Warrior I, The Nubian, and The Masquerade palettes. 

Coloured Raine 

Coloured Raine is a founded by Loraine R. Dowdy, a local from Brooklyn, N.Y. Her brand motto is self-expression and using makeup as a tool for such. Coloured Raine also provides highly pigmented makeup recognizing the good thing about colored women. What’s more, CR encourages anyone of all ages, gender, race, or color to believe by themselves. Amongst Coloured Raine products my favorites are the Queen of Hearts palette and the Power palette.  

OPV Beauty London

OPV is a British-based makeup brand from sisters Opeyemi and Buloka Adeyemo. It's a family-owned makeup brand which was designed with the idea of being all-skin-tone inclusive. OPV is really a full professional beauty brand. In fact, it offers hair products, makeup tools, stations, wigs, extensions, and hair care products. Finally, its website allows payment with American dollars while offering international shipping to the U.S. 

Black Opal 

Black Opal is an American makeup brand for ladies of color. It had been the first drugstore brand to incorporate skincare to handle hyperpigmentation of dark-skinned women. I've tried the Black Opal Even True perfecting skin cleanser that has diminished the look of brown spots. The organization also offers an attractive type of lipsticks. My favorite shades are Fantasia Plum, Wine not, and Berry Wicked. Black Opal cosmetics are very affordable as each product is under 10 dollars each. You can find it at Rite Aid and Walgreens. 

Black Radiance 

Black Radiance is another drugstore brand. The company offers a number of sheer and highly pigmented lipsticks, eyeshadows, blushes, mascaras, and setting powders all under 8 dollars. Black Radiance is one of my go-to makeup brands at the drugstore due to its low prices and color selection. Moreover, their mascaras are hypoallergenic and do not irritate my sensitive eyes. Additionally, the Perfect Tone lipstick in Plum Passion has been a favorite shade since high school.

Iman Cosmetics 

Iman was founded by internationally-known fashion model Iman Abdulmajil. Iman created her makeup line because she saw there was deficiencies in cosmetics on the market for women of color. Similar to Black Opal, the organization offers skincare products together with various types of foundations, BB creams, and CC creams that satisfy the wearer's selection of coverage. You can find it on the internet and at Walgreens stores. 

Vera Moore Cosmetics

This is yet another brand developed by a celebrity. Vera Moore is definitely an African-American actress and entrepreneur. Her line offers all kinds of cosmetics, including skincare for men. You can find her brand in the Look Boutique inside of Duane Read/Walgreens. It is a mid-range brand that gives high-quality skincare because of its price. 

In addition to protesting or contacting your representatives, supporting black-owned companies is another method to support the BLM movement. Plus, these brands offer amazing products!