Cartier presents LOVE IS ALL, an unparalleled choral film, a hymn to like. It represents the vision of a Maison that celebrates universal and timeless love and aims to talk about it inside a spirit of enjoyment and generosity.
Filmed between Paris, La and Shanghai, LOVE IS ALL is a proof of family in all its forms. It includes numerous Friends of the Maison the very first time by having an extraordinary cast that includes Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams.
These 12 singular personalities develop one another's creativity and energy through this joyous hymn, showing how important cultural and artistic diversity is to the vitality of a Maison for example Cartier. “It's an element of the Cartier philosophy to think that we're stronger and much more authentic together, which explains why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier's red box, which they have filled with a sense of joy.” – Arnaud Carrez, Senior V . p ., Chief Marketing Officer.
Directed by the young British director and fashion photographer Charlotte Wales, noted for her fresh, considered and light-hearted approach, this film reflects what is important to Cartier: the belief that each person's singularity is enriched by others, and that these connections reinforce our talents. It's an unreserved statement of appreciation for the arts and for culture from a Maison that knows we should think outside the box, push boundaries and overcome barriers, and anything else that holds back our way of life or our need to free our hearts.
LOVE IS ALL is another significant song choice, a pop melody composed in the 70s by Roger Glover and Ronnie James Dio. “Everybody's got to live together”. Cartier's film shares the universal message behind these warm and joyful lyrics as we celebrate the festive season, the most crucial time for uniting and celebrating family.
