Global sporting brand PUMA includes a long good reputation for running, with nearly 75 many years of world records, firsts, and onlys from Abebe Bikila to Bill Rogers to Sabrina Mockenhaubt to Usain Bolt. With the discharge of the Deviate Nitro running footwear, PUMA is regaining momentum and stirring progress in the most coveted marathon finish lines to urban run communities.
The Deviate Nitro is designed for speed and luxury. Because it incorporates two layers of PUMA’s new foam NITRO and INNOPLATE technology, the shoe offers optimal cushioning and improved performance for very long runs. It's suitable for athletes searching for responsiveness and luxury during their high mileage runs and marathons. You'll also have three other running silhouettes that'll be released alongside the Deviate Nitro: Velocity, Liberate and Eternity – all featuring PUMA's cutting-edge NITRO Foam technology.
PUMA Southeast Asia has launched an ambitious lineup of projects to kickstart their new campaign, RUN PUMA, in the hopes of stirring progress using the Deviate Nitro. Throughout the first press conference, the brand created a group of Avid Runners, including national athletes and fitness coaches from across the region in Singapore, Malaysia and Indonesia to talk about their insight on the shoes.
While spurring an insightful conversation, PUMA also engaged several Beta Runners, running enthusiasts from various running clubs in Singapore to examine the shoes live during the conference. Through the sharing from both sides, PUMA calls around the running community to supply a spark for any new generation of runners.
For people who look to push past their limits, PUMA will also be starting a 600km Deviate Nitro Challenge, where participants can enjoy a 1-for-1 trade-in for any set of Deviate Nitro upon completing 600km using their first pair of Deviate Nitro.
To join the challenge, they have to first purchase a set of Deviate Nitro between 16 April to 16 July, and complete the distance goal in their Deviate Nitro by 31 Dec. Participants can track their progress through the PUMATRAC app that will validify their completion and permit them to exchange their shoes for a new set of Deviate, Velocity, Liberate or Eternity at
The Deviate Nitro retailing at RM 689 and also the entire collection drops in Malaysia on 16 April. They'll be available on PUMA.com, PUMA Stores, and selected dealers nationwide.
