A special cheer to all Malaysians, “Bersama, kita Jia You”! LG Household & Healthcare Malaysia, parents company of renowned K-beauty brand THEFACESHOP, requires fellow Malaysians to stay strong as a unit to brace through this pandemic by spreading cheers and helping each other using its #RelayBersamaJiayou campaign – an initiative where consumers get to help communities in need of assistance while acquiring their daily essential beauty products.
The pandemic has taken socioeconomic structure changes to Malaysians, especially towards vulnerable communities who face a bigger challenge in dealing with their daily lives, even during pre-Covid19 days. The available government's cash assistance schemes might be utilised simply to cover their high medical fees and frugally on daily expenses such as utility bills and groceries. For some, they may even have experienced job loss due to nationwide lockdown, further driving these folks to stay in necessity of aid more than ever now.
As the crisis prevails to become widespread nationwide, the pressure to keep and practise safe hygiene is very important. Bringing light unto the urgency of ensuring safe hygiene, LG Household & Healthcare Malaysia aims to supply vulnerable communities who have been omitted on social assistance with in-house household essential products such as disinfection spray, hand sanitizing tissues, and KF-AD nose and mouth mask. The partnered beneficiaries in the National Kidney Foundation of Malaysia (NKF), MAKNA, Komuniti Tukang Jahit Malaysia, Epic Home and MyKasih Foundation, are the communities which have precariously been driven to come under the audience of pandemic poor and for people who fall under the B40 group. For many of these, the donated merchandise is not widely considered a regular necessity due to restricted financial way to purchase.
Starting 13th March 2022, Malaysians can participate in the relay of doing good while shopping for essential beauty needs from THE FACE SHOP, belif, Beyond and all sorts of participating brands under the umbrella of the company via its nationwide retail stores (through Phone Order and WhatsApp Personal Shopper Service or go to the stores) and e-commerce site (www.thefaceshop.com.my). Consumers can nominate a beneficiary of their choice to receive the essential products donation from LG Household & Healthcare Malaysia, susceptible to the entire spent per transaction.
“We comprehend the challenges that lots of families need to face and overcome in this ordeal – causes of income have halted especially the B40 group, some need to continuously struggle with a disease; hence, we'd like to provide a more sentimental impact to minimise their burden while ensuring healthy self-hygiene to be looked after especially during this challenging time,” said Steven Jeong, Business Director of LG Household & Health Care Malaysia.
Together house and support of Malaysians, LG Household & Health Care Malaysia desires to share and help people in need in this crucial time while assuring your essential K-beauty wants and needs are met.
