Australian online beauty retailer RY.com.au has added 20 leading makeup brands – including popular salon brands Youngblood, Jane Iredale and Clarins – to its offering.
The Queensland based retailer, which describes itself as Australia's largest online hair and sweetness products store has launched the makeup inside a newly created MUA SHOP on its website.
RY.com.au co-founder James Patten said the organization created MUA SHOP for “everyday girls and guys who long to produce exactly the same makeup looks delivered to life by the professionals”.
“We desired to provide the everyday makeup enthusiast accessibility products professional makeup artists actually have in their kits to achieve their own and flawless looks,” he said
“We've place the key ingredients for creating that professional try looking in our shoppers' hands.”
The makeup collection was curated by Gold Coast-based makeup artist and YouTube beauty blogger Jasmine 'Jaz' Hand.
James said the company turned to Jaz, a “social media beauty sensation”, to guarantee the range is “spot-on”
Jaz, who definitely are the state face of MUA during its launch month, is going to be joined by beauty and fashion influencers Rachel-Lee, Crystal Conte and Mia Connor in spreading the word about the online shop for their combined YouTube and Instagram following of almost one and a half million people.
The 20 makeup brands currently sold at the online store are Becca, Curtis Collection by Victoria, Garbo & Kelly, Gerard Cosmetics, Gorgeous Cosmetics, Hylamide, Jane Iredale, Kryolan, L.A. Girl, mehron, mirenesse, ModelRock Lashes, Napoleon Perdis, NIOD, OFRA, Pixi By Petra, Sigma Beauty, Skindinavia, Youngblood and Z palette.
Launched in 2005 by James Patten and Bradley Carr, Ry.com.au now sells a lot more than 12,000 hair and cosmetics from over 200 brands.
