Harlotte Cosmetics are assisting the 22 contestants in this year's number of The Bachelor look their absolute best within their attempt to win the center of 29-year-old Matty Johnson.
The relatively unknown Australian makeup brand is the official makeup supplier for that reality Tv show which premieres on Network Ten tonight.
Harlotte Cosmetics director Michelle Croft says she's “beyond excited” about the partnership.
“We are so thrilled with this partnership – finally a large Australian show like this partnering by having an Australian cosmetics company rather than a US brand.
“To determine these beautiful Australian girls wearing our products is a real break-through for all of us.
“We are hoping this will spread brand awareness. It's honestly just great being acknowledged for the effort and fervour we have put into our brand.”
Michelle launched Harlotte in Sydney Ten years ago after working like a makeup artist “for years”.
“I made a decision to create a makeup collection around the concept of smokey eyes and nude lips, as this was probably the most requested look that my clients were after,” she says.
“I worked closely by having an Australian lab to develop a distinctive one-of-a-kind range after 2 yrs within the making, Harlotte Cosmetics was born.”
Today the brand is sold in 500 stockists australia wide plus the united states, New Zealand, Ireland, Bahrain and Fiji.
'”Harlotte's philosophy is to formulate cosmetics to boost one's natural beauty,” says Michelle.
“The Harlotte girl is the epitome from the all-Australian girl nearby – she's fun, adventurous, confident along with a little cheeky.
“All products are of the highest professional standard and the majority are uniquely formulated in Australia. In addition all of the products are animal friendly/cruelty free, long-lasting and filled with minerals and vitamins.”
“We've never officially partnered with The Bachelor before but the makeup artists on set have used our products on previous seasons and loved them – this is the way this season's sponsorship all came into being,” explains Michelle.
“Harlotte is really a favourite amongst makeup artists, news readers and many TV personalities throughout the country'as along with The Veronicas.
“In addition the Harlotte team did backstage on shows such as Mercedes Benz Fashion Week, Australian Bridal Fashion Week, Fashfest, Sydney Fashion Weekend – and has been the official makeup sponsor of Fiji Fashion Week during the last two years.”
