After raising $1.2 million for women's mental health last year, Liptember has launched its 2022 campaign with plans to raise even more this year.
Launched in 2010, the most popular crusade encourages women to 'kiss away the blues' by wearing official Liptember lipsticks.
Until now the campaign's two beneficiaries happen to be Lifeline and also the Centre for Women's Mental Health.
This year nevertheless the charity has expanded its support to four new beneficiaries:
- Jean Hailes for Women's Health – helps improve women's health in their lives
- RUOK – encourages all Australians for connecting and have regular and meaningful conversations with anyone experiencing life
- The Pretty Foundation – empowers girls and women to build up and nurture an optimistic body image for themselves and others
- Batyr – provides preventative education for youth mental health.
Liptember founder Luke Morris says the charity can be quite proud to be in a situation to grow its support of women's mental health in 2022.
“Liptember's new partnerships allows the campaign to create a greater effect on the mental health of women across the country,” he states.
“Liptember supports women's mental health and acknowledges that more focus needs to be placed on treating men and women separately when it comes to depression and anxiety, with females statistically much more susceptible to these conditions.
“Suicide is the biggest single cause of death for women aged 20-34 and something in three Australian women are affected depression or anxiety during their lifetime.”
He said Liptember's support of national programs and services to improve the mental health of Australian women had already achieved incredible outcomes including:
- 140 mother-baby pairs signed up for the Royal Women's Hospital 'Parenting with Feeling program'
- Screening questions developed and trialed in women's antenatal clinics to higher identify women vulnerable to or experiencing domestic violence
- A full-time Safe Mothers, Safe Babies clinical psychologist continues to be employed to work specifically with mothers at risk of domestic violence and trauma, and also to develop the women's clinical programs to higher support these women
- Over 686 Australian and Nz professionals have been educated to carry out ongoing Newborn Behavioural Observations (NBO) programs in their communities.
- Training of 17 Aboriginal family workers in Mildura who're now using it routinely in their home visits with families
To raise funds for Liptember register online at www.liptember.com.au/#register and seek sponsorship from family, friends and co-workers by investing in wearing official Liptember lipstick throughout September.
If you do not want to wear the official Liptember lipstick (offered at all Chemist Warehouse, My Chemist and My Beauty Spot stores) wear your own and just purchase a Liptember Donation Tin along with other merchandise to promote the reason and raise funds in your salon.
