Thirty years after beginning her career as one of the world's most famous models, Claudia Schiffer has launched her first makeup range.
Created in partnership with ArtDeco, the German model's limited edition range includes lipsticks, blusher, foundation, nail polishes and eye shadows in gold and pink packaging.
According to Schiffer, “30 years modelling and thousands of hours within the make-up chair” inspired her to create the new collection.
“I have discovered a lot about make-up, therefore it is been great dealing with ArtDeco about this limited edition collection by which we’ve included the best signature make-up looks, the design that defined my career, and all sorts of make-up secrets I’ve learnt over the years,” she said.
“I've had first-hand experience, trying and testing everything, dealing with the best make-up creators and make-up brands in the industry, and so i wish to share this excellent treasure chest of experience with others.”
Schiffer also says make-up played a pivotal role in helping her overcome chronic shyness.
“I was extremely shy as a teen”, she said.
“I'd blush if anyone looked at me, but not a pretty flush on my small cheeks – a bright red face.
“Most of my friends didn't believe I could survive as a model as I am painfully shy.
“Ironically, being a model actually helped me: the moment I saw how make-up transformed me enough where I did not recognise myself – which was the level and I realised I could get it done.
“Make-up was the key weapon, my protection: foundation covered my blushes while eye make-up and lipstick turned me into different characters which i could hide behind.”
“Make-up would be a smokescreen, a suit of armour that gave me saving money light to do anything – to transform me right into a sex kitten or femme fatale.”
Schiffer further explained that while working on the brand new range she put together “a mood board of all the stuff that inspired me”.
“For example there is a pink Vespa that influenced the design of the compacts, and 1960s melamine pastel coloured crockery that inspired aspects of the colour palette.”
In addition Schiffer's childhood nickname,'Cloudy', inspired the inclusion of the embossed cloud icon on the collection's compact powders and lipsticks.
Siobhan Creal, pr manager at United Brands Australia (the local distributor of ArtDeco), said the Claudia Schiffer make-up collection will arrive in Australia in November.
“Promotion of the trademark will include a strong concentrate on extensive Australian and international influencer engagement supported by localised digital campaigns on all major social networking platforms,” she said.
“Stockists look forward to generous in-store merchandising and targeted digital campaigns relative to their location targeted at driving customers to our selected stockists.”
