Cryomed Australia, one of the country's leading providers of aesthetic equipment, has launched a 'raw skincare range” onto the market.
Created and manufactured in Nz, the Ao skincare range was created by Dr Mark Gray, a clinical dermatologist trained at Harvard University.
Speaking in the brand's launch in Sydney, Dr Gray told media guests that “unlike traditional skincare” ranges, all Ao products are formulated “using a cold tactic to preserve the full potency of ingredients based on the wilds of recent Zealand and medical-science”.
“Ingredients are never heated,” he said.
“Instead, a cold processing technique is used to create an emulsion therefore the ingredients and delicate botanicals retain their full potency – and thus efficacy.”
Dr Gray, a founding director of Skin Institute clinics in Nz, said he developed the number after “20 years hearing his patients struggle with the skincare world's mixed messages – 'effective ingredients are harmful, natural ingredients don't deliver results'”.
“I desired to produce a skincare range with the ideal balance between health and efficacy,” he said.
The Ao range contains two hero ingredients: Bakuchiol (an antioxidant found in Psoralea Corylifolia seeds and leaves that has similar effects to topical Vit a but lacks many of its potential side effects) and Astaxanthin (a red pigment made by marine algae which is a powerful antioxidant 6000 times more powerful than Vitamin C).
In addition the number contains Retinal (a derivative of Vitamin A that can help lessen the appearance of fine lines and increase skin radiance and is gentle enough for the most sensitive skin) but “no nasties” such as traditional emulsifiers, parabens, sulfates, PEGS, TEA, DEA, mineral oils, petrochemicals or artificial fragrances.
At the same event Jenna Catalano, Cryomed's brand marketing manager, told guests that the company added Ao to its portfolio as it identified “a real need for quality skincare in Australia”.
“There are lots of skincare products out there, however the majority aren't active formulations that utilise best-practise formulation methods to generate real results,” she said.
“We found Ao Skincare and immediately realised the range is far more advanced than its counterparts, specifically in terms of the potency of active ingredients.”
Catalono states that the company is “really excited” concerning the brand's potential in the Australian market.
“We plan on Ao using a huge presence in the market and that we plan on utilising a number of channels to actually spread the 'go cold' Ao message.”
