Victoria Curtis's recent video collaboration with two Australian 'influencers' has resulted in increased brand awareness and in-salon sales for her Curtis Collection makeup brand.
Victoria, the founder and CEO of Curtis Cosmetics, teamed up with Rozalia Russian and Karla Roccuzo to produce three makeup how-to videos (‘5-minute makeup look’, 'Everyday Glam' and 'Night Time Glam') which have been shared on Victoria's, Rozalia's and Karla's social networking networks.
Victoria said the company decided to collaborate using the influencers as they “both use and love the Curtis Collection brand”.
“We felt this could be a thrilling project given that the ladies shared our passion for Curtis products and we could showcase and communicate this through our video series.”
According to Victoria, Rozalia, a Melbourne fashion blogger with over 232,000 followers on Instagram, discovered the company when she was pregnant and desired to use “a mineral product that allowed her skin to breathe without clogging her pores and causing any more issues”.
“She instantly fell deeply in love with our foundations and it has continued to use them on a daily basis,” she said.
Likewise, Karla Ruccuzzo, a makeup artist with more than 92,000 Instagram followers, also “loves Curtis Collection and understands the science behind these products too”.
“We all agreed that this would be an excellent opportunity to bring our clients a series of makeup tutorials featuring Rozalia’s three favourite makeup looks using Curtis Collection products.”
“The makeup tutorial videos happen to be a millionaire,” she said.
“They most definitely allowed our clients to gain much more of an insight into our products and the best way to rely on them which leads to an increase in interest and purchasers.
“Clients are trying to find the brand out more than ever that is a fabulous thing for us all.”
She said the brand is already planning to work with Rozalia and Karla again this year.
“When people believe in the company and share our love for these products, it makes it easy and effortless to work alongside these to create wonderful content for our stockists and their clients.
“We are lucky enough to have many key influencers use and promote our items that in turn leads to increased awareness and purchasers.”
