Australian beauty salon owner Kate Flammea is making her mark within the beauty retail market using the launch of the makeup collection made to be stored and carried inside a “smartphone-sized capsule”.
The Pressplay Cosmetics collection features 27 products (including foundation, concealer, highlighter, powder, blush, eyeliner and mascara) and the capsule (which can store as many as seven of the products in addition to a mirror for “on-the-go applicaton”).
Kate, who has worked in the beauty industry for Ten years and owns four Smart Skin Clinics in Melbourne, come up with collection to satisfy her own needs and people of other modern ladies who need “a compact makeup solution that does not scrimp on style or quality”.
She says the “sleek, luxurious and functional” capsules would be the perfect antidote to “overflowing makeup bags”
“Pressplay Cosmetics may be the only beauty brand to recognise the changing needs of ladies and to create a unique storage and application system that fits their lifestyle.”
All the products in the collection are “produced in certain of the most advanced cosmetic laboratories in Italy, Germany and Australia” and therefore are therefore “highly pigmented and long lasting”.
Professional Beauty asked Kate a couple of questions about how she were able to launch the innovative collection while running her four salons:
When/how/why have you come up with the idea for Pressplay?
“I developed the idea in a mad morning rush. I was juggling to obtain my 3 year old son ready for the day and get yourself ready for everything I had planned for your day. All this whilst trying to get myself presentable. This scenario was all too familiar and I often found myself walking out the door with my makeup look half done! I wanted a compact that would always be ready for me to grab when I'm rushing the front door and apply my makeup whenever and wherever I could afterwards. I could not find anything like it so I decided to make one. This was two years ago now. Since that time, I've worked on the look tirelessly, traveling overseas to source the best materials and ingredients. It wasn't an easy ride, but I loved every minute when i knew it was worth it to assist other women that were in my situation.”
How have you find the time to build up the idea while running four salons?
“If you have a deep passion for something, you are making time! My schedule was, but still is crazy, however knew I had to create this product to help other time poor women available. By streamlining our beauty routine and achieving a handy option that actually works around your lifestyle, we are able to all get on with our day and concentrate on more essential such things as conquering the world!”
Did your salon background help you in creating/launching the merchandise by any means?
“Owning my very own skin clinics has helped me understand customers. Most of my clients are females, so listening to their lives and just how busy all of us are solved the problem to create an ideal range of products.”
Is launching a makeup brand similar/different to launching your personal salons?
“It is quite different. Launching a makeup brand is a much bigger operation. We market our Pressplay products for national and international reach via online distribution, whereas our clinics are usually targeting the local community or region. We also work closely, as well as on an ongoing basis, with partners to produce Pressplay products and bring suggestions to life while with the clinics it can all be done inhouse and quite quickly too.”
What are you major plans with your salons and Pressplay in the year ahead?
“We're now focusing on global distribution for Pressplay Cosmetics and i'm getting excited about expanding on the services we offer at Smart Skin Clinics.”
As a beauty salon owner yourself, have you got any plans to stock the brand in salons?
Yes definitely! The merchandise has already been in Smart Skin Clinics – and we are now focusing on national distribution at other wholesalers, which may include other clinics too.”
