Victoria Curtis, the founder and CEO of Curtis Cosmetics, hosted the brand's fourth annual New Zealand Retailer Conference in Auckland this month.
Attended by 60 Curtis Collection retailers, the conference centered on “sales, social networking and marketing strategies” and also provided “a sneak peak” in the brand's upcoming product launches.
“I love personally hosting these events as our New Zealand stockists are extremely committed to the company and share our passion for its products and philosophy,” said Victoria.
“They [the Nz stockists] are really successful using the brand and their sales are constantly on the rise… In my opinion the key for their success is the fact that they are keen to understand and use the knowledge we tell them at our conferences.”
Apart in the annual conference in New Zealand, Victoria also regularly holds one-day conferences in Melbourne and Sydney – and hosts one-on-one in-salon training sessions with stockists and their staff in other cities and regional areas around Australia.
“I like to meet and train as numerous of our retailers as possible in person as it allows me in which to stay touch using the retail side from the business and pay attention to their demands and feedback,” she said.
“Education is a key focus of the Curtis Collection brand when i believe sharing information and new ideas is crucial to maintain motivation and promote success in store.
“I believe that conferences and workout sessions are the best way to communicate the message and fervour behind the brand. I want our stockists and their staff to become an extension of myself which ensures that our clients are finding the very best service in store.”
In addition, Victoria said the brand's conferences were “by far the highlight” of her year.
“Catching up with loyal, existing stockists and achieving the opportunity to meet new retailers who have just joined the Curtis Collection household is always wonderful.
“It is a chance to share knowledge, ideas and pay attention to important feedback from your clients.
Curtis Collection mineral makeup has become stocked in over 250 salons around australia and Nz.
