Following in the green footprints of their Milan, Berlin and Manchester stores, Lush has opened a plastic-packaging free 'Naked' outlet in Hong Kong.
According to Lush, the new store can help tackle Hong Kong's plastic waste problem, that has recently been exacerbated by China's decision to no more let it export its recyclable materials towards the mainland.
“With the 3 huge outdoor landfill sites quickly filling and also the insufficient well-developed waste management or recycling plants, other available choices have to be explored, said the UK-based retailer.
Speaking at the store's opening, Lush Asia director Annabelle Baker said “wastage is really a monumental problem where inaction is not a choice and recycling should be the last option”.
“This is the reason why I had been so passionate to produce our first Asian naked shop in Hong Kong,” she said.
“We don't have space in Hong Kong to deal with our wastage, we have to reduce it and that is where Lush is available in.
“The Naked concept store will provide new, innovative and effective products within the most convenient and prominent locations in Hong Kong.”
Like its three predecessors, the Hong Kong store will sell a wider variety of 'naked' cosmetics including solid shampoo bars, bath bombs, solid body conditioners, bubble bars, shower gels, lipsticks, slap sticks and glow sticks.
Lush managing director Mark Constantine said the organization was “delighted to purchase the town in an effort to relieve them of a little area of the worry caused by ocean plastics” at a time “when most people in Hong Kong have so much on their minds”.
However, he stressed that 'Naked' isn't a new idea for retailer – “the shampoo bar was invented over 20 years ago and also the bath bomb is celebrating its 30th anniversary this year”.
“Globally in 2022, Lush customers saved 6.6 million bottles of plastic bath products by choosing naked bath bombs, bubble bars or bath melts instead coupled with around 372 million plastic free hair washes using naked shampoo bars (*based on 7 baths in one 500ml bottle of bubble bath and 60 washes from each shampoo bar).”
In addition to selling plastic packaging free products, the shop will feature the most recent version of the luxurious Labs app which will allow visitors to scan products directly (instead of packaging labels) to provide ingredient information and 'how to use' demonstrations.
